Ironman acquires Tritlon Spain as Challenge Barcelona events become Ironman branded

first_img Related Ironman brand owner World Triathlon Corp (WTC) yesterday confirmed the acquisition of Tritlon Spain SL, ‘owner and organizer of Challenge Barcelona and Half Challenge Barcelona.’ These races will now be operated as Ironman Barcelona and Ironman 70.3 Barcelona and will be held on 5 October 2014 and 18 May 2014, respectively.In addition, WTC has confirmed that a future long-distance triathlon will take place in Peguera, Mallorca.Ironman will now have seven races in Spain, including Ironman Lanzarote, Ironman 70.3 Lanzarote, Ironman Mallorca and the Thomas Cook Ironman 70.3 Mallorca.“We are thrilled to continue expanding our global event calendar with the acquisition of Tritlon Spain,” said Andrew Messick, Chief Executive Officer of Ironman. “Tritlon has laid the foundation for what we believe will be amazing Ironman races that have a strong spirit and community support. Ironman will build on this to deliver an unparalleled athlete experience.”“We approached Ironman because we were looking for a way to grow our races while assuring the highest quality standards for our athletes, partners and host cities,” said Francesc Camarasa, Managing Director of Tritlon.“We are excited about working with the global Ironman team and, so far, it’s been nothing but a pleasure as they bring a high level of professionalism to the table.”With this announcement Calella, Spain, will bolster its reputation as one of Europe’s up-and-coming triathlon hotspots. This tourism and sport destination is located at the ‘Costa del Maresme’, just 50 kilometres from the city of Barcelona.“These races have become key dates in our annual event calendar with positive economic and social impact on our community,” added Montserrat Candini, Mayor of Calella. “With Ironman, the sport of triathlon will fully arrive in our region and we welcome the athletes, partners and global team with open arms and hearts.”Ironman Barcelona will have a €50,000 professional prize purse and will be a P-2000 race. Additionally, the race will offer 50 age group slots to the 2015 Ironman World Championship taking place on 10 October 2015 in Kailua-Kona, Hawai`i.Ironman 70.3 Barcelona will have a €25,000 professional prize purse and will be a P-750 race. Additionally, the race will offer 30 age group slots to the 2014 Ironman 70.3 World Championship taking place on 7 September 2014 at Mont-Tremblant, Quebec,
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