Banking on the Wiki Way: AboutUs Secures $5 Million in Funding

first_imgrick turoczy 1 Why Tech Companies Need Simpler Terms of Servic… AboutUs, the wiki that’s working to capture detailed information about every site on the Web, has secured $5 million in Series A funding. The round was led by Voyager Capital with a $2.5 million investment. How does a small startup secure capital in such turbulent economic times? Being profitable helps – something AboutUs achieved by mid-year 2008. The company is forecasting continued growth this year. CEO Ray King says the company is targeting $5 million in revenue for 2009. The primary source remains advertising, but the online marketing services AboutUs sells – including content creation and custom page development – continue to gain traction. Another reason for investor confidence? The staff. AboutUs holds a special place in the world of wiki as the employer of Ward Cunningham, the inventor of the wiki, and they continue to attract new talent. They recently hired a number of new employees, including CFO Jack Williamson. King hopes to use the new funding to increase the size of the company to around 50 employees by the end of 2009, up from its current staff of 32. AboutUs dynamically creates pages from publicly accessible information on Web sites, like meta tags and whois information. Once built, the pages – like any wiki – are available to be edited by the company, users, or anyone who visits the site. AboutUs also offers monitoring services to facilitate “reputation management” – knowing who is saying what about you where. When a monitored page is edited, users are alerted to both the change and the user who made the edit. And given that it’s a wiki page, they can choose how best to deal with the edit.For more information on the company and its offerings, visit the AboutUs page on AboutUs.org. Related Posts Top Reasons to Go With Managed WordPress Hostingcenter_img Tags:#news#NYT#web 8 Best WordPress Hosting Solutions on the Market A Web Developer’s New Best Friend is the AI Wai…last_img read more

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A story of a loyalty app: How mobile applications can keep improving your customer experience

first_img Posted on 12th November 2019Digital Marketing FacebookshareTwittertweetGoogle+share HomeDigital MarketingA story of a loyalty app: How mobile applications can keep improving your customer experience A story of a loyalty app: How mobile applications can keep improving your customer experienceYou are here: Related postsLytics now integrates with Google Marketing Platform to enable customer data-informed campaigns14th December 2019The California Consumer Privacy Act goes live in a few short weeks — Are you ready?14th December 2019ML 2019121313th December 2019Global email benchmark report finds email isn’t dead – it’s essential13th December 20192019 benchmark report: brand vs. non-brand traffic in Google Shopping12th December 2019Keep your LinkedIn advertising strategy focused in 202012th December 2019 Having incorporatedmobile applications into our daily lives, it’s extremely difficult to imagine aworld without them. This is also why statistics such as those reporting that theaverage smartphone owner uses about 30 apps per month come as no surprise toanyone. At the same time, knowing that an ordinary retail customer is active insix or seven loyalty programs, we can reasonably assume that those 30applications must include at least one loyalty app – though we shoulddefinitely expect more. Why is that information relevant? Because it shows thatusing loyalty apps has become a common element of our day-to-day lives.In fact, someretailers consider their loyalty applications to be the best channel ofcommunication for driving business. The prospect of benefits in the form ofdiscounts and rewards helps companies convince their clients to download theapps and share their personal data – information which can later be used forcreating personalized customer journeys and product offers that are more likelyto hit the spot. Yet,considering that we are living in a time where attention spans are becomingalarmingly shorter, companies cannot expect their clients to be highly engagedwith their loyalty applications at all times. That is, unless they keep makingthem even more attractive and, in some ways, more addictive.The important question is — how? UI designNobody wantsto use an app if the interface is poorly designed. An app should be user-friendlyfrom the moment it’s launched. Of course, this does not change the fact thatits visuals need to be attention-grabbing and in line with current trends;every entrepreneur knows that we all buy with our eyes. Nonetheless,companies still need to focus on keeping things practical. To help retailers find that the right balance, today’s technology providers are now incorporating the latest artificial intelligence/machine learning algorithms into their loyalty management systems. Thanks to those technological innovations, companies can find patterns in their customers’ behavior, analyze them, and use their findings to design a UI that meets their clients’ needs or allows users to adjust its layout without any IT expertise. In-store shopping experienceApart frombeing practical in terms of design, a modern loyalty app needs to be of use inthe real world, meaning it has to serve a particular purpose (or several) inthe shopping environment, such as providing customers with personalized,location-dependent product offers.To do that, youcan turn your app into a virtual guide that directs clients to designated storeareas (indoor navigation), or one that presents them with new product offersusing push messages whenever a customer goes by a given stand or anyproduct-related object (proximity marketing).Neither should we forget about mobile payments, which allow customers to buy products using discount coupons, loyalty points, or their stored credit cards. Today’s clients can also save a lot of time by placing their orders in advance, paying for products ahead of their arrival in the store. This functionality was perfected by Starbucks, whose application was recently found to be the most popular loyalty rewards app (48%) on its market. The app allows users to buy a cup of coffee while on their way to a selected Starbucks Café and pick up their order as soon as they get there – helping them to avoid waiting in line.Out-of-store engagementDon’t be under the impression that indoor experience is the only area in which an app can drive customer loyalty effectively. To make apps more popular among their target clients, companies have to find a way to engage them outside of retail stores. Here’s where gamification comes in. Badges, leaderboards, quizzes, mini-games – all of these can help form an emotional connection between a client and the app. Gamification elements also happen to be essential for introducing special offers that are exclusive to the most dedicated mobile app users. The list of possibilities goes on, and they’re all worth a try.Customer serviceLast but not least, it is vital to provide the right customer support at any given moment. Whenever a customer is looking for a solution to a problem, the app should offer some valid options for self-service (FAQ or knowledge base, for example), and a means of interacting with a company representative either through a contact form or via live chat. Customers should also have the opportunity to rate the app and its services, so that a company can fix and improve it over time. Loyalty apps are still evolving, becoming ever more technologically advanced solutions. Therefore, in order to become successful at driving better loyalty results, each company needs to begin by working with a well-known and trusted technology provider that can cover all of the abovementioned ground. Although choosing a provider may be easier said than done, the important thing is to find the one that meets your company’s needs and requirements. The post A story of a loyalty app: How mobile applications can keep improving your customer experience appeared first on Marketing Land.From our sponsors: A story of a loyalty app: How mobile applications can keep improving your customer experiencelast_img read more

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