Comment of the Day: Semantic Marketing

first_imgToday’s winning comment comes from Alex Iskold’s must-read post Semantic Web Patterns: A Guide to Semantic Technologies. In the post Alex identifies the patterns that are beginning to emerge in the Semantic Web, classifies the different trends, and examines what the future holds. One of the comments to the post introduced us to the term “semantic marketing”. Scott Brinker is curious about “how marketing will evolve to take advantage of the semantic web, whether it’s in consumer or B2B plays.”Scott lists 7 possible missions for semantic marketing, leading with: “Marketing becomes the champion of generating the underlying data.” (hmmm, that’s similar to the issue of content management on corporate Intranets!). Here is Scott’s full list of suggestions for semantic marketing, which you can also read here:For participating in the discussion, Scott you’ve won a $30 Amazon voucher – courtesy of our competition sponsors AdaptiveBlue and their Netflix Queue Widget.Great post.One of the questions I find most fascinating is how marketing will evolve to take advantage of the semantic web, whether it’s in consumer or B2B plays. I think this is more than a linear extension of how marketers have been optimizing the web today, but something qualitatively different. I suggest that SEO + Semantic Web = SEO++ (after all, it is sort of an object-oriented paradigm shift).Here are 7 possible missions for “semantic marketing”:1. Marketing becomes the champion of generating the underlying data.2. Marketing views categorization, metadata, RDF graphs, relevant microformats, etc., as a new kind of market positioning and placement — “semantic branding”, if you will.3. Marketing takes a much broader view of distribution and promotion of its semantic web data in search engines and vertical networks (SEO++), including the sponsorship or creation of new niche semantic networks.4. Marketing comes up with new ways to incentivize the conversion of semantic web interactions in real business objectives.5. Marketing will have a real challenge with tracking and attributing distributed data in the semantic web to measure its impact — from multi-touch marketing to micro-touch marketing. Hard problem but entrepreneurial ingenuity will prevail.6. Marketing will want to leverage other people’s data in their own value-add mash-ups (interesting “joint venture” semantic data partnerships), as well as for internal-only apps focused on market research and competitive intelligence.7. Marketing will need to be concerned with brand protection in the semantic web: quality control to watch for bad data, conflicting data, competitive misuse, etc.If you’re interested, http://www.chiefmartec.com/2008/03/marketing-in-th.html is the full post. Would love feedback from other marketers and semantic web afficionados. Top Reasons to Go With Managed WordPress Hosting richard macmanus A Web Developer’s New Best Friend is the AI Wai… Tags:#Contests#web center_img Related Posts Why Tech Companies Need Simpler Terms of Servic… 8 Best WordPress Hosting Solutions on the Marketlast_img read more

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10 months agoDONE DEAL: Real Madrid swoop for Melilla youngster Mohamed Mizzian

first_imgTagsTransfersAbout the authorCarlos VolcanoShare the loveHave your say DONE DEAL: Real Madrid swoop for Melilla youngster Mohamed Mizzianby Carlos Volcano10 months agoSend to a friendShare the loveReal Madrid have swooped for Melilla youngster Mohamed Mizzian.The 18 year-old has already passed a Real medical and will formally sign from January 1.His play had dazzled Real Madrid’s coaches and as a reward he’s signed a three-year contract, reports Marca.It’s a transfer that has ben difficult owing to the player’s change of representatives, who were not interested in allowing Mizzian a change of scenery, at least not so suddenly.Mizzian had been tracked by Barcelona and others, but the youngster will officially be unveiled in Madrid during January, and will start off in the youth categories of the club. last_img read more

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Jim Harbaugh Says There Is A “Prejudice” Against Football

first_imgHead coach Jim Harbaugh of the Michigan Wolverines reacts to a roughing the kicker call against his team during the first quarter against the Ohio State Buckeyes.ANN ARBOR, MI – NOVEMBER 28: Head coach Jim Harbaugh of the Michigan Wolverines reacts to a roughing the kicker call against his team during the first quarter against the Ohio State Buckeyes at Michigan Stadium on November 28, 2015 in Ann Arbor, Michigan. (Photo by Gregory Shamus/Getty Images)Jim Harbaugh has become the most-polarizing football coach in America. The Michigan head coach is, of course, beloved by his fan base (and enjoyed by those who cover the sport) but there’s certainly a big part of the population (including many of his colleagues) that dislikes him. Much of that dislike surely stems from his recruiting antics, whether it’s his use of satellite camps or his sleepovers at recruits’ homes. A great day for us and the kids of Baltimore! pic.twitter.com/5zE5eA4xZQ— Coach Harbaugh (@CoachJim4UM) June 6, 2016At a satellite camp in Baltimore today, Harbaugh was asked if he thinks there are inequities between football and other sports when it comes to the recruiting of young athletes. Harbaugh thinks there are, saying there is a “prejudice” against football. Rod Beard of The Detroit News has the full quote.   #Michigan Jim Harbaugh on inequities between football and other sports: pic.twitter.com/WuoG2jIydw— Rod Beard (@detnewsRodBeard) June 6, 2016A better question might be: is Harbaugh truly doing this for the betterment of student-athletes or the betterment of his football program? Or can it be both?last_img read more

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Examining Tate Martell’s Ohio State Recruiting Class: How Many Players Will Commit To The Buckeyes?

first_imgTate Martell's white board Ohio State recruiting class.Tate MartellOn Thursday, Tate Martell tweeted out a list of the players he is recruiting to Ohio State. The list is pretty loaded. Here’s the 14-player list, which includes 10 five-star prospects.  Hopefully I’ll be able to put a on my white board next to Wyatt Davis name after tomorrow! #GoBucks @wyattdavis53 pic.twitter.com/X6ICrSLCOO— Tate Martell (@TheTateMartell) June 23, 2016How many of these recruits will end up committing to Ohio State?Here’s where the Buckeyes stand with each of the prospectsQBs – Emory Jones, five-star QB in 2018Jones recently visited Ohio State and admitted that the Buckeyes are leading his recruitment. A commitment is likely. RBs – Cam Akers, five-star RB in 2017 The No. 2 running back in the country is believed to favorite Ole Miss, but Ohio State is in contention, along with Alabama, Florida State, Georgia, Mississippi State and Tennessee. A commitment is probably unlikely. OL – Wyatt Davis, five-star OG in 2017; Trey Smith, four-star OT in 2017Davis is announcing his commitment later today and he’s expected to pledge to Ohio State. Smith, a Tennessee native, is likely headed to SEC country. WRs – Tyjon Lindsey, Trevon Grimes, Donovan Peoples-Jones – all five-star wideouts in 2017Lindsey is currently visiting Nebraska, who might be leading his recruitment. Ohio State is believed to lead for Grimes, while Peoples-Jones, a Michigan native, is probably headed to the Wolverines. Getting just one of these guys is probably likely. DL – Chase Young, five-star DE in 2017; Jay Tufele, four-star DT in 2017Ohio State and Maryland are in a head-to-head battle for Young, while Tufele is probably headed to Oregon. LBs – Baron Browning, five-star LB in 2017; Anthony Hines, four-star LB in 2017Browning is a Texas native and Ohio State is competing against four in-state schools, so the Buckeyes have a tough road ahead. Hines is also from Texas and will likely stay in the Midwest. DBs – Jeffrey Okudah, five-star safety in 2017; Lamont Wade, four-star cornerback in 2017; Darnay Holmes, five-star athlete in 2017Ohio State leads for Okudah and is in position to land a commitment from him. The Buckeyes are also the favorite for Wade. Holmes, meanwhile, is being recruited by everyone. A couple of his teammates have committed to Nebraska and he could be headed to Husker country. —–Expected commitments: six out of 14.last_img read more

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201516 NBA Preview The Lakers Have Fallen And Wont Get Up

We’re inaugurating our NBA player projection system, CARMELO, with 2015-16 season previews for every team in the league. Check out the teams we’ve already previewed here. Learn more about CARMELO here. An organization so often filled with endless Southern California sunshine is in the midst of its darkest era. The Los Angeles Lakers posted a franchise-worst 21-61 record last season and struck out on their top targets in free agency for the third straight summer. They need another star (Kevin Durant in 2016? Russell Westbrook in 2017?) to replace Kobe Bryant, who may or may not be gone soon. D’Angelo Russell, Julius Randle and Jordan Clarkson are promising, but — like all young players — need time to grow. For now, the Lakers are expected to miss the playoffs for the third consecutive season, the longest postseason drought in their history. FiveThirtyEight’s CARMELO projects them to go 27-55: “Swaggy P” spent the bulk of last season in Scott’s doghouse, and it’s not clear whether their partnership will be any different this time around. Nick Young is a fearless gunner — sometimes too fearless — but minutes will be hard to come by as the Lakers look to develop their young backcourt. That said, remember when dolphins tried to kill him and steal his girlfriend, Iggy Azalea? Classic. After Kobe Bryant’s three consecutive season-ending injuries, no one knows what to expect from the guard, now in his 20th (and quite possibly final) season in purple and gold. CARMELO pegs Bryant as the 236th best player in the league. But can he stay healthy? How many minutes will he play? How many games must he sit out to rest? Will he defer to the Lakers’ rising young stars? All question marks. The only certainty is that he’ll go out guns blazing, especially when the game is on the line. A broken leg in his season debut robbed Julius Randle of his rookie season. But throughout this preseason, he has looked like the Lakers’ best player. Bryant routinely calls him an “animal,” and Roy Hibbert called him “the future face of the NBA.” He’s got a ways to go, but the talent/physical package is there. Once the most dominant defensive center in the NBA, Roy Hibbert was dumped by the Pacers for next to nothing, and now he’s trying to revive his career in a contract season. No pressure. The Lakers don’t want him to worry about points — just about stopping opponents from scoring them at the rim. If he can show shades of his former self, then the Lakers landed a steal. CARMELO, however, is skeptical. The 19-year-old has superstar potential, that we know, especially after Lakers coach Byron Scott mentioned D’Angelo Russell in the same breath as Magic Johnson and after Bryant recently called Russell “one of the best playmakers in the game.” Russell will probably pile up some head-shaking turnovers in a quest for jaw-dropping highlight passes, but that’s OK. After all, it seemed like every team in the NBA had an elite point guard, and now it seems like the Lakers (potentially) have one too. And if they’re too good this season, they could lose their 2016 first-round draft pick, which is top-three protected, to the 76ers. No doubt, the winningest franchise in NBA history — and the league’s most glamorous team — is at its most crucial crossroads. The Lakers must tread carefully or else face an extended stay in the league’s cellar.Here’s what CARMELO projects for the Lakers’ key players: Read more:NBA player projections2015-16 NBA Previews Jordan Clarkson rose from unknown second-round pick to All-Rookie first team selection, but that all came when the Lakers were decimated with injuries and the season was already lost. If the high-flying combo guard can improve on last season, then the Lakers will know they’ve truly found a diamond in the rough. read more

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Which Sports AllStar Game Is The Most Ridiculous

Which game is warped most by its all-stars?Change in total per-game scoring average between all-star games and the regular season by league, 2000-2018 National Hockey League*5.5018.45+235.6% Major League Baseball9.128.16-10.5 LeagueRegular SeasonAll-Star GamePct. Change Per-Game Scoring Avg. From ABC News: All-star games occupy a weird place in today’s sports universe. Once upon a time, they served the semi-important function of showcasing great players for fans who seldom — if ever — got to see them play. These exhibitions used to hold some level of romantic appeal for fans. But now, we can watch every player play every game if we want, and with so much money at stake every time a player risks injury by stepping onto the field or court, these showcases seem absurd. By 2019, the all-star game has become a kind of awkward relic that still provides entertainment but whose raison d’être recedes further into history with every passing year.One way we’ve kept the all-star concept alive is through the addition of countless gimmicks, the most high-profile of which is currently the NBA’s schoolyard-style draft. (This year’s was held last Thursday.) There are also various skill competitions around the festivities, too, which often transcend the game. But beyond novel framing devices, the games themselves have also developed into bizarre offshoots of the competitive versions of their respective sports. Depending on how difficult it is to play a given sport at reduced speed and effort with minimal contact, its all-star game may bear little resemblance to the “real” game as experienced in its day-to-day existence.So which sport changes the most when converted to an all-star format? One simple way to measure this is to look at how the scores of the all-star games change, as compared with the ordinary averages from the leagues during their regular seasons. And since 2000 — excluding NHL All-Star Games since 2016, when the league adopted a 3-on-3 format that makes regular-season comparisons impossible — no sport saw more of a difference in scoring between all-star and regular-season games than hockey. National Football League43.6865.37+49.6 *Excluding NHL All-Star Games since 2016, when the league adopted a 3-on-3 tournament format.Source: Sports-Reference.com National Basketball Association197.80285.74+44.5 An ordinary hockey game averages about 2.75 goals per team, give or take yearly scoring variations. But the NHL All-Star Game this century has seen such un-hockey-like scores as 11-10, 12-11, 14-12 and 17-12 (!). All told, before it finally abandoned any pretense of attempting a regulation hockey game, the All-Star Game saw a 236 percent increase in scoring compared with the regular-season NHL average, easily the largest change of any “big four” North American sport.The NBA All-Star Game and the NFL’s Pro Bowl both see a very similar increase in scoring compared with the regular season, with each sitting between a 45 and 50 percent boost. Neither game is known for its tough defense, and for the NFL, that is particularly logical — unless Sean Taylor was involved (RIP), hard hits are not encouraged in the Pro Bowl, and defenses are hamstrung by playing at less than full effort or aggressiveness. The NBA has less of an excuse, since contact is much less fundamental to gameplay, but the All-Star Game has always prioritized flashy offense over lockdown defense — or any defense for that matter. This even manifests in the way players are selected — when doing research for my All-Star Draft simulator, I found that a player’s points-per-game average was by far the statistic most correlated with historical All-Star voting. It makes sense that when a bunch of offensive-minded players get together on the court, defense goes out the window.But that is definitely not true in the league many hail for having the best all-star game — Major League Baseball. MLB is the only one of the big four whose All-Star scoring rate actually decreases relative to regular-season games. With 4.08 runs per team, per All-Star Game since 2000, the stars put 11 percent fewer runs on the board during their big showcase.That wasn’t always the case: From 2000 through 2007, the stars scored 4 percent more runs than in an ordinary game. But from 2008 through 2017, All-Star scoring fell with an incredible 30 percent decrease relative to the regular season — perhaps not coincidentally as bullpens accelerated their takeover of modern baseball and All-Star managers began deploying more and more of their pitchers in extra-short stints. If the NHL needs to nudge its All-Star offense/defense mix more toward the defensive side of the puck, baseball has had the opposite problem, with even the game’s greatest hitters struggling to produce runs against what is essentially a supercharged procession of Hall of Fame-caliber relievers.Baseball’s offense did bust out of its All-Star slump last season with 14 total runs — the most combined in the midsummer classic since 2002’s ill-fated 7-7 tie in Milwaukee. But in the big picture, baseball also still maintains a level of relative normalcy in its All-Star Games not seen in the other major sports. The NHL embraced the crazy scoring and took on an entirely different format; the NFL and NBA continue to play a version of their games that is normal in only the most superficial sense. All the while, we’ll continue to wonder whether we need all-star games in the modern sports landscape, but we’ll watch them anyway — partly out of nostalgia, partly out of entertainment and partly because it still beats anything else we’d probably be doing on a Sunday night in mid-February. read more

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Mens volleyball Ohio State regains homecourt advantage with sweep of Fort Wayne

OSU redshirt sophomore middle blocker Blake Leeson goes to serve in the set against No. 4 Long Beach State. OSU won 3-1. Credit: Aliyyah Jackson | Lantern ReporterThe No. 2 Ohio State Men’s Volleyball team (22-1) returned home from a two-game road trip and defeated Fort Wayne (5-19) in straight sets (25-11, 25-11, 25-16) on Thursday. The Buckeyes entered the match off of two straight road wins against No. 10 Loyola and No. 7 Lewis, after losing for the first time in 42 consecutive matches on Mar. 11 against fifth-ranked UC Irvine. With limited minutes for junior outside hitter Nicolas Szerszen and senior opposite hitter Miles Johnson, junior outside hitter Maxime Hervoir and senior opposite hitter Ryan Genn stepped up and combined for 21 of the Buckeyes’ 30 kills. It took no time for the Buckeyes to return to its winning ways at St. John’s Arena. OSU defeated Fort Wayne 25-11 in the first set, combining for eight kills on eight assists. The Buckeyes also had a 5-0 run in the middle of the set to help secure the 14-point set victory. However, the Mastodons really struggled on the attack, combining for a negative-.211 hit percentage with nine attack errors and four service errors. “Fort Wayne helped us a lot,” Hanson said. “They just made a lot of unforced errors. We really didn’t have to play great to get a lot of those points, but I thought our guys were really focused.”The momentum did not stop after the first set. Redshirt senior middle blocker Driss Guessous started the second set with a kill and OSU never looked back. The Buckeyes won six straight points and went on an 11-1 run, leading to a 25-11 second set win over the Mastodons. Genn shined in the second set, recording five of the Buckeyes’ 10 kills in the set. With extended playing time, Genn was ready to show people what he could do on the court. “Coach tells us always to be really aggressive, so I was just thinking that mentality from the service line and from an attacking point,” Genn said. “It worked out pretty well for me today.” The Buckeyes won the third set 25-16, with Hervoir scoring six of OSU’s 12 kills. Hanson was very pleased with the junior after he led the team with 11 kills. “Max had a great night, got the ball in rhythm, hit some really good shots,” Hanson said. “We need Max to kind of be that offensive force, but I think we have always known that he is a pretty good blocker, a real good defender. If we can continue to get a little more offense out of him as we go forward, that’s just going to take more pressure off of Nick (Szerszen) and Miles (Johnson).”With a home win under the Buckeyes’ belt, OSU will next take on a familiar foe in No. 11 Ball State.“Ball State is going to be a tough match,” Genn said. “It always is. They are always a pretty scrappy team and whenever we play them, it’s always a tight-knit match. I’m excited.” The Buckeyes and Cardinals will show down at St. John Arena Saturday night at 7 p.m. read more

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Germany coach Miroslav Klose says its time to deliver

first_imgMiroslav Klose who has been a winner of the World Cup tournament four years ago and now Germany coach has called for the 2018 squad to do their talking on the pitch, where it counts.Klose who has a record as World Cup goalscorer with 16 strikes in his career believes that Germany will thrive when the pressure is at its highest, just like they did in his playing days with Die Mannschaft.While referring to Germany’s playoff win over Sweden to qualify for the 2002 World Cup in South Korea and Japan, Klose told reporters in Sochi on Thursday via The Bundesliga, saying“That was the first time I’d seen what those pressure games are like,”“We played our best games under pressure, so I’m very positive for Saturday.”After Mexico defeated Germany, Klose believes the time for excuses is long gone.Top 5 Bundesliga players to watch during the weekend Tomás Pavel Ibarra Meda – September 11, 2019 With the international activity cooling down for the next month, we go back to the Bundesliga’s Top 5 players to watch next weekend.The German…“I don’t like all the excuses: grass too long, bad referee, sun too strong, I’m not the type for that,” Klose explained.“Things are decided on the pitch. I’ve always been in that mindset and have been trying to pull the others the same way.“Enough has been said, now it’s time to deliver.”“We have players who have the character to progress,” Klose said. “We have a spine, the leaders who are in the team. This axis must take us forward.”“We need to make deep runs in the channels, and for that, we need the players who make these runs, who don’t always go to the ball but also look to open up the game and make clear spaces and paths for others.”last_img read more

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