WSUV’s Dene Grigar lists several key considerations for producing successful Web videos:o Tagging: Web search engines don’t read images, they only read text. Tagging an image with alternative (ALT) text in the HTML code is essential to making your video appear in search results.o Proximity: The placement of a video within a website is important. The images and subject matter should fit in with the rest of the site.o Length: Thirty seconds to a minute is the ideal time frame for keeping a viewer’s attention. It shouldn’t be much longer than 3 minutes.o Quality: Linking to a YouTube video won’t cut it. The video should be embedded in the site.o Size: Not everyone in Clark County has broadband Internet access. The video should be compressed to a size that will load quickly for slow connections.To see The Rock’s video, click here.If you’ve never visited The Rock Wood Fired Pizza & Spirits in Vancouver, you could read a description on the restaurant’s website to see what it’s like. Or, you could watch a 30-second video featuring a pizza chef twirling rounds of dough high in the air and behind his back, interspersed with shots of flames from the oven and the finished piping-hot product.