Google Won’t Resume Its Street View Wi-Fi Collection

first_imgTop Reasons to Go With Managed WordPress Hosting audrey watters Why Tech Companies Need Simpler Terms of Servic… Google won’t be resuming its use of Street View cars to collect information about Wi-Fi networks. So says the fine print of the Canadian Office of Privacy Commissioner’s statement today, that as we reported earlier, found that Google had violated Canadians’ privacy.Google’s Street View project has raised a number of privacy concerns, most notably in May when the company announced that it had mistakenly included code in its Street View software that collected Wi-Fi payload data. Google halted the Wi-Fi data collection, but it was unclear if this was a permanent decision. In the report issued today, Canadian privacy commissioner Jennifer Stoddart said that the “collection is discontinued and Google has no plans to resume it.” The plans, according to Stoddart, are to rely on users’ smartphones to collect the information on the location of Wi-Fi networks. Google uses this to build out its location-based services database, particularly in those areas with limited celltower strength.The report does add that “although it has no tracking tool to keep records of a customer’s locations (and does not intend to create one), Google acknowledges that it does need to examine the potential privacy concerns of this method of collection.”Currently, Google’s mobile privacy policy reads that “If you use location-enabled products and services, such as Google Maps for mobile, you may be sending us location information. This information may reveal your actual location, such as GPS data, or it may not, such as when you submit a partial address to look at a map of the area.”“With Android, location-sharing is opt-in,” Google spokeswoman Christine Chen tells CNET. “Whether we’re talking about location provider services or individual apps that use location, Android provides users with notice and control over collection of location, sharing of location and use of location to help provide a better mobile experience… We don’t share individual location collected from user devices with any applications or services.” 8 Best WordPress Hosting Solutions on the Marketcenter_img A Web Developer’s New Best Friend is the AI Wai… Related Posts Tags:#Google#NYT#web last_img read more

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Twitter Open Sources Web App Front End Tool-kit

first_imgTop Reasons to Go With Managed WordPress Hosting 8 Best WordPress Hosting Solutions on the Market Related Posts marshall kirkpatrick Twitter has had a complicated relationship with its sprawling developer ecosystem but made a big move this morning to provide independent developers a fast, lightweight, attractive and consistent tool-kit that can be used to implement the front end of web applications.It’s called Bootstrap and the company said today that it “uses some of the latest browser techniques to provide you with stylish typography, forms, buttons, tables, grids, navigation and everything else you need in a super tiny (only 6k with gzip) resource.” Initial developer reaction appears generally positive.Bootstrap was built by Twitter designers Mark Otto (formerly of ZURB) and Jacob Thornton (formerly of Threadsy).One of the key issues that Twitter has had with its developer ecosystem is that the company has called on developers to stop developing Twitter clients, the services through which Tweets are read and written. The company said this Spring that it wants to provide new users with consistent experiences and thus that they ought to be using official Twitter clients only.The edge might be taken off of that by the introduction of this front-end framework. It seems likely that a large number of independent Twitter-related apps will take on a more consistent look and feel now. At launch Bootstrap works best in Chrome and Firefox; it’s said to perform poorly right now in IE.Bootstrap is the 46th code repository Twitter staff has created on Github.These new tools don’t have to be used in developing anything related to Twitter, exclusively, but everything Twitter can do to win back the love of developers is another point in its favor in the coming battle for developers that Twitter will fight with Google Plus when its developer platform is launched.center_img Tags:#design#web A Web Developer’s New Best Friend is the AI Wai… Why Tech Companies Need Simpler Terms of Servic…last_img read more

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A story of a loyalty app: How mobile applications can keep improving your customer experience

first_img Posted on 12th November 2019Digital Marketing FacebookshareTwittertweetGoogle+share HomeDigital MarketingA story of a loyalty app: How mobile applications can keep improving your customer experience A story of a loyalty app: How mobile applications can keep improving your customer experienceYou are here: Related postsLytics now integrates with Google Marketing Platform to enable customer data-informed campaigns14th December 2019The California Consumer Privacy Act goes live in a few short weeks — Are you ready?14th December 2019ML 2019121313th December 2019Global email benchmark report finds email isn’t dead – it’s essential13th December 20192019 benchmark report: brand vs. non-brand traffic in Google Shopping12th December 2019Keep your LinkedIn advertising strategy focused in 202012th December 2019 Having incorporatedmobile applications into our daily lives, it’s extremely difficult to imagine aworld without them. This is also why statistics such as those reporting that theaverage smartphone owner uses about 30 apps per month come as no surprise toanyone. At the same time, knowing that an ordinary retail customer is active insix or seven loyalty programs, we can reasonably assume that those 30applications must include at least one loyalty app – though we shoulddefinitely expect more. Why is that information relevant? Because it shows thatusing loyalty apps has become a common element of our day-to-day lives.In fact, someretailers consider their loyalty applications to be the best channel ofcommunication for driving business. The prospect of benefits in the form ofdiscounts and rewards helps companies convince their clients to download theapps and share their personal data – information which can later be used forcreating personalized customer journeys and product offers that are more likelyto hit the spot. Yet,considering that we are living in a time where attention spans are becomingalarmingly shorter, companies cannot expect their clients to be highly engagedwith their loyalty applications at all times. That is, unless they keep makingthem even more attractive and, in some ways, more addictive.The important question is — how? UI designNobody wantsto use an app if the interface is poorly designed. An app should be user-friendlyfrom the moment it’s launched. Of course, this does not change the fact thatits visuals need to be attention-grabbing and in line with current trends;every entrepreneur knows that we all buy with our eyes. Nonetheless,companies still need to focus on keeping things practical. To help retailers find that the right balance, today’s technology providers are now incorporating the latest artificial intelligence/machine learning algorithms into their loyalty management systems. Thanks to those technological innovations, companies can find patterns in their customers’ behavior, analyze them, and use their findings to design a UI that meets their clients’ needs or allows users to adjust its layout without any IT expertise. In-store shopping experienceApart frombeing practical in terms of design, a modern loyalty app needs to be of use inthe real world, meaning it has to serve a particular purpose (or several) inthe shopping environment, such as providing customers with personalized,location-dependent product offers.To do that, youcan turn your app into a virtual guide that directs clients to designated storeareas (indoor navigation), or one that presents them with new product offersusing push messages whenever a customer goes by a given stand or anyproduct-related object (proximity marketing).Neither should we forget about mobile payments, which allow customers to buy products using discount coupons, loyalty points, or their stored credit cards. Today’s clients can also save a lot of time by placing their orders in advance, paying for products ahead of their arrival in the store. This functionality was perfected by Starbucks, whose application was recently found to be the most popular loyalty rewards app (48%) on its market. The app allows users to buy a cup of coffee while on their way to a selected Starbucks Café and pick up their order as soon as they get there – helping them to avoid waiting in line.Out-of-store engagementDon’t be under the impression that indoor experience is the only area in which an app can drive customer loyalty effectively. To make apps more popular among their target clients, companies have to find a way to engage them outside of retail stores. Here’s where gamification comes in. Badges, leaderboards, quizzes, mini-games – all of these can help form an emotional connection between a client and the app. Gamification elements also happen to be essential for introducing special offers that are exclusive to the most dedicated mobile app users. The list of possibilities goes on, and they’re all worth a try.Customer serviceLast but not least, it is vital to provide the right customer support at any given moment. Whenever a customer is looking for a solution to a problem, the app should offer some valid options for self-service (FAQ or knowledge base, for example), and a means of interacting with a company representative either through a contact form or via live chat. Customers should also have the opportunity to rate the app and its services, so that a company can fix and improve it over time. Loyalty apps are still evolving, becoming ever more technologically advanced solutions. Therefore, in order to become successful at driving better loyalty results, each company needs to begin by working with a well-known and trusted technology provider that can cover all of the abovementioned ground. Although choosing a provider may be easier said than done, the important thing is to find the one that meets your company’s needs and requirements. The post A story of a loyalty app: How mobile applications can keep improving your customer experience appeared first on Marketing Land.From our sponsors: A story of a loyalty app: How mobile applications can keep improving your customer experiencelast_img read more

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